{"id":3686,"date":"2023-06-02T14:12:21","date_gmt":"2023-06-02T12:12:21","guid":{"rendered":"https:\/\/supersieben.com\/?page_id=3686"},"modified":"2023-06-02T15:38:59","modified_gmt":"2023-06-02T13:38:59","slug":"lp-consumer-connection","status":"publish","type":"page","link":"https:\/\/supersieben.com\/en\/lp-consumer-connection\/","title":{"rendered":"LP Consumer Connection"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”off|tablet” _builder_version=”4.17.4″ _module_preset=”default” min_height=”90vh” height=”90vh” custom_margin=”||||false|false” custom_margin_tablet=”||50px||false|false” custom_margin_last_edited=”off|tablet” custom_padding_tablet=”||||false|false” custom_padding_phone=”70px||0px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.17.4″ _module_preset=”default” positioning=”absolute” position_origin_a=”center_center” custom_margin=”||||false|false” custom_padding=”||||false|false” custom_padding_tablet=”100px||50px||false|false” custom_padding_phone=”50px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”eyebrow” _builder_version=”4.20.4″ _module_preset=”default” text_line_height=”3.5em” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n

In focus<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”headline” _builder_version=”4.20.4″ _module_preset=”default” text_line_height=”3.5em” animation_style=”slide” animation_direction=”left” animation_delay=”500ms” animation_intensity_slide=”5%” header_font_size_tablet=”70px” global_colors_info=”{}”]<\/p>\n

Consumer Connection<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” max_width=”70%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|tablet” animation_style=”slide” animation_direction=”bottom” animation_delay=”1000ms” animation_intensity_slide=”5%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Finding a “why” that connects a brand and its consumers .<\/p>\n

[\/et_pb_text][et_pb_button button_url=”#first” button_text=”Read more” button_alignment=”left” disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”default” custom_button=”on” button_text_size=”20px” button_text_color=”#FFFFFF” button_bg_color=”#238680″ button_letter_spacing=”0px” button_icon=”"||divi||400″ transform_translate_linked__hover=”off” background_layout=”dark” custom_margin=”60px||||false|false” custom_padding=”15px||15px|20px|true|false” animation_style=”slide” animation_direction=”bottom” animation_delay=”1500ms” animation_intensity_slide=”5%” global_colors_info=”{}” transform_styles__hover_enabled=”off|desktop” transform_scale__hover_enabled=”off|desktop” transform_translate__hover_enabled=”off|desktop” transform_rotate__hover_enabled=”off|desktop” transform_skew__hover_enabled=”off|desktop” transform_origin__hover_enabled=”off|desktop” transform_translate__hover=”0px|-5px”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”first” _builder_version=”4.20.4″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/supersieben.com\/wp-content\/uploads\/2022\/07\/s7_tools_consumer-connection_bilder-1-e1685708381532.jpg” background_position=”top_center” background_enable_video_mp4=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.20.4″ _module_preset=”default” background_enable_image=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font_size=”19px” background_layout=”dark” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||10px||false|false” custom_margin_last_edited=”on|tablet” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n

A science-based path to mindset for your brand<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_text_color=”#FFFFFF” text_line_height=”5em” header_2_text_color=”#FFFFFF” scroll_vertical_motion=”0|20|20|100|0.5|0|0″ scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|20|20|100|-0.5|0|0″ scroll_fade_enable=”on” scroll_fade=”0|20|20|100|0|100|100″ global_colors_info=”{}”]<\/p>\n

What Can or Should My Brand Stand For?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_text_color=”#FFFFFF” link_text_color=”#FFFFFF” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” hover_enabled=”0″ global_colors_info=”{}” link_text_color__hover_enabled=”on|hover” link_text_color__hover=”#cccccc” sticky_enabled=”0″]”It’s not what you do – it’s what you stand for” is the title of a best-selling book on positioning.
\nEveryone is aware that a brand is more than just product performance. And that’s why everyone is looking for Purpose. A mission. The mysterious “Why?” everything starts with. But what is the correct solution? Fortunately, there is science. In this case, psychology, which has long known the basis on which people make decisions. This also applies to purchasing and branding decisions.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” max_width=”800px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” header_2_text_align=”center” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The Science Behind Successful Positioning<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” header_2_text_align=”center” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

When it comes to finding out (or possibly even influencing) how decisions are made, the concept of “subjective theory” helps. Subjective theory refers to the basis for decision-making in a particular area of life, shaped by life experience and culture. We call it “Geisteshaltung”. Finding the right one, by the way, doesn’t require a charismatic guru or a workshop or brainstorming session. With the so-called “Struktur-Lege-Analysis” a proven method is available to extract the connecting Geisteshaltung from qualitative statements.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”first” _builder_version=”4.20.4″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/supersieben.com\/wp-content\/uploads\/2022\/07\/s7_tools_consumer-connection_bilder-3.jpg” background_position=”bottom_center” background_enable_video_mp4=”off” min_height=”700px” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Referenzen” module_id=”references” _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”100px||100px||true|false” custom_padding_tablet=”50px||50px||true|false” custom_padding_phone=”10px||10px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”19px” background_layout=”dark” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||10px||false|false” custom_margin_last_edited=”on|tablet” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n

This is how it works<\/p>\n

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Find the connecting Geisteshaltung systematically<\/h2>\n

[\/et_pb_text][et_pb_accordion db_closeable=”on” db_initial_state=”all_closed” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#FFFFFF” toggle_icon=”L||divi||400″ icon_color=”#000000″ use_icon_font_size=”on” icon_font_size=”20px” disabled_on=”off|off|off” admin_label=”Akk Branchen” module_class=”close-icon” _builder_version=”4.20.4″ _module_preset=”default” toggle_font=”||||||||” toggle_font_size=”20px” closed_toggle_font=”||||||||” closed_toggle_font_size=”20px” background_enable_color=”off” width=”600px” width_tablet=”auto” width_phone=”auto” width_last_edited=”on|phone” custom_margin=”||||false|false” custom_margin_tablet=”||-30px||false|false” custom_margin_phone=”||-30px||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||||false|false” hover_enabled=”0″ custom_css_toggle=”margin-bottom:0px!important;” custom_css_toggle_title=”font-family: lato sans, sans-serif !important;||transition: all .3s ease-in-out;||line-height:1.5;” global_colors_info=”{}” custom_css_toggle_title__hover_enabled=”on|hover” custom_css_toggle_title__hover=”margin-left: 10px;||transition: all .3s ease-in-out;” closed_toggle_text_color__hover_enabled=”off|hover” closed_toggle_text_color__hover=”#5D118F” open_toggle_text_color__hover_enabled=”off|desktop” sticky_enabled=”0″][et_pb_accordion_item title=”Set the search fields” open=”on” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”|0px||0px|false|true” hover_enabled=”0″ border_width_all=”0px” border_color_top=”#000000″ border_width_bottom=”1px” border_color_bottom=”#000000″ icon_color__hover=”#5D118F” icon_color__hover_enabled=”on|hover” global_colors_info=”{}” toggle_text_color=”#5D118F” closed_toggle_text_color__hover_enabled=”off|desktop” closed_toggle_text_color__hover=”#5D118F” open_icon_color__hover=”#5D118F” open_icon_color__hover_enabled=”on|hover” sticky_enabled=”0″]<\/p>\n

All brands operate within a fundamental playing field that is usually determined by values and emotions. By the way, these can be exactly measured with our “Emotional Territories” tool.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Create stimulus material” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”|0px||0px|false|true” border_width_all=”0px” border_width_top=”1px” border_color_top=”#000000″ border_width_bottom=”1px” border_color_bottom=”#000000″ icon_color__hover=”#5D118F” icon_color__hover_enabled=”on|hover” global_colors_info=”{}” toggle_text_color=”#5D118F” closed_toggle_text_color__hover_enabled=”off|hover” closed_toggle_text_color__hover=”#5D118F” open_icon_color__hover=”#5D118F” open_icon_color__hover_enabled=”on|hover” open=”off”]<\/p>\n

For each stimulus material, a large selection of the most provocative images and texts possible is created. It is intended to illuminate every facet and launch the most intensive discussion possible.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Depth Psychology Workshops” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”|0px||0px|false|true” border_width_all=”0px” border_color_top=”#000000″ border_width_bottom=”1px” border_color_bottom=”#000000″ icon_color__hover=”#5D118F” icon_color__hover_enabled=”on|hover” global_colors_info=”{}” toggle_text_color=”#5D118F” closed_toggle_text_color__hover_enabled=”off|desktop” closed_toggle_text_color__hover=”#5D118F” open_icon_color__hover=”#5D118F” open_icon_color__hover_enabled=”on|hover” open=”off”]<\/p>\n

In depth psychological interviews, subjects are given soul-searching: “How do you understand the input?” “Is this desirable?”, “Why?”, “How can you say it better?”, “Why?”, “Why?”, “Why?”<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Create association space” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”|0px||0px|false|true” border_width_all=”0px” border_color_top=”#000000″ border_width_bottom=”1px” border_color_bottom=”#000000″ icon_color__hover=”#5D118F” icon_color__hover_enabled=”on|hover” global_colors_info=”{}” toggle_text_color=”#5D118F” closed_toggle_text_color__hover_enabled=”off|desktop” closed_toggle_text_color__hover=”#5D118F” open_icon_color__hover=”#5D118F” open_icon_color__hover_enabled=”on|hover” open=”off”]<\/p>\n

The hundreds of statements from the interviews are broken down into the smallest units, so-called semantic basic building blocks.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Condense to mindset” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”|0px||0px|false|true” border_width_all=”0px” border_color_top=”#000000″ border_width_bottom=”1px” border_color_bottom=”#000000″ icon_color__hover=”#5D118F” icon_color__hover_enabled=”on|hover” global_colors_info=”{}” toggle_text_color=”#5D118F” closed_toggle_text_color__hover_enabled=”off|desktop” closed_toggle_text_color__hover=”#5D118F” open_icon_color__hover=”#5D118F” open_icon_color__hover_enabled=”on|hover” open=”off”]<\/p>\n

The often more than 1,000 basic building blocks are condensed into the mindset with the help of the structure-liege analysis that has been tested in scientific practice. <\/span><\/p>\n

A sentence that connects all the building blocks. <\/span><\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial portrait_url=”https:\/\/supersieben.com\/wp-content\/uploads\/2022\/07\/Supersieben-Thomas-Walter.jpg” quote_icon=”off” quote_icon_color=”#5D118F” font_icon=”||fa||400″ _builder_version=”4.17.4″ _module_preset=”default” body_link_text_color=”#5D118F” animation_style=”fade” animation_delay=”500ms” box_shadow_style=”preset3″ global_colors_info=”{}” body_link_text_color__hover_enabled=”on|hover” body_link_text_color__hover=”#000000″]<\/p>\n

Talk to the expert:<\/strong><\/p>\n

\n

Thomas Walter<\/strong>
CEO\/Managing Director<\/p>\n

tw@supersieben.de<\/a>
+49 211 936706-77<\/a><\/p>\n

LinkedIn<\/a>
Xing<\/a><\/p>\n<\/blockquote>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”default” background_image=”https:\/\/supersieben.com\/wp-content\/uploads\/2022\/07\/s7_tools_consumer-connection_bilder-4.jpg” background_position=”top_center” background_vertical_offset=”67%” min_height=”300px” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” max_width=”800px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” header_2_text_align=”center” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The Result:
A State of Mind Is More Than Just a Well-Intentioned Phrase<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” header_2_text_align=”center” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

The mindsets we identify have a practical use: They establish the psychological link between brand and consumer. Because they use the customers’ inner world view. The result: consumers can identify with the brand in a flash – regardless of all the product features.<\/p>\n

This makes a mindset the indispensable center of any successful positioning.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”default” background_image=”https:\/\/supersieben.com\/wp-content\/uploads\/2022\/07\/s7_tools_consumer-connection_bilder-2.jpg” background_position=”bottom_center” min_height=”300px” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_text_color=”#000000″ background_layout=”dark” custom_margin=”||20px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||10px||false|false” custom_margin_last_edited=”off|desktop” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n

References<\/p>\n

[\/et_pb_text][et_pb_text content_last_edited=”off|phone” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Superior Knowledge for Successful Brands<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/supersieben.com\/wp-content\/uploads\/2022\/07\/s7_tools_consumer-connection_bilder-5.jpg” title_text=”s7_tools_Verbraucher-Verbindung_Referenzen-mobil” align=”center” src_tablet=”https:\/\/supersieben.com\/wp-content\/uploads\/2022\/07\/s7_tools_consumer-connection_bilder-5.jpg” src_phone=”https:\/\/supersieben.com\/wp-content\/uploads\/2022\/07\/s7_tools_consumer-connection_referenzen-mobile.jpg” src_last_edited=”on|phone” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

That’s how it works: using algorithms to find target groups that you can really do something with. <\/p>\n","protected":false},"author":2,"featured_media":3695,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-3686","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nConsumer Connection - Supersieben<\/title>\n<meta name=\"description\" content=\"What mindset does your brand connect with consumers? Consumer Connection is the scientific method to determine it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/supersieben.com\/en\/lp-consumer-connection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer Connection by Supersieben\" \/>\n<meta property=\"og:description\" content=\"What mindset does your brand connect with consumers? 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