[et_pb_section fb_built=”1″ custom_padding_last_edited=”off|tablet” _builder_version=”4.17.4″ _module_preset=”default” min_height=”90vh” height=”90vh” custom_margin=”||||false|false” custom_margin_tablet=”||50px||false|false” custom_margin_last_edited=”off|tablet” custom_padding_tablet=”||||false|false” custom_padding_phone=”70px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.17.4″ _module_preset=”default” positioning=”absolute” position_origin_a=”center_center” custom_margin=”||||false|false” custom_padding=”||||false|false” custom_padding_tablet=”100px||50px||false|false” custom_padding_phone=”50px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”eyebrow” _builder_version=”4.20.4″ _dynamic_attributes=”content” _module_preset=”default” text_line_height=”3.5em” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6Ik1ldGhvZHMgJmFtcDsgVG9vbHM6ICIsImFmdGVyIjoiIn19@[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_line_height=”3.5em” animation_style=”slide” animation_direction=”left” animation_delay=”500ms” animation_intensity_slide=”5%” header_font_size_tablet=”70px” global_colors_info=”{}”]<\/p>\n
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The only practical and scientifically based tool to determine the relevant values and emotions for a brand or product category.<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#first” button_text=”Read more” button_alignment=”left” disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”default” custom_button=”on” button_text_size=”20px” button_text_color=”#FFFFFF” button_bg_color=”#5D118F” button_letter_spacing=”0px” button_icon=”"||divi||400″ transform_translate_linked__hover=”off” background_layout=”dark” custom_margin=”60px||||false|false” custom_padding=”15px||15px|20px|true|false” animation_style=”slide” animation_direction=”bottom” animation_delay=”1500ms” animation_intensity_slide=”5%” global_colors_info=”{}” transform_styles__hover_enabled=”off|desktop” transform_scale__hover_enabled=”off|desktop” transform_translate__hover_enabled=”off|desktop” transform_rotate__hover_enabled=”off|desktop” transform_skew__hover_enabled=”off|desktop” transform_origin__hover_enabled=”off|desktop” transform_translate__hover=”0px|-5px”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”first” _builder_version=”4.20.4″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/supersieben.com\/wp-content\/uploads\/2023\/06\/s7_tools_emotional-territories_bilder-3.jpg” background_position=”bottom_center” background_vertical_offset=”6%” background_enable_video_mp4=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.20.4″ _module_preset=”default” background_enable_image=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font_size=”19px” background_layout=”dark” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||10px||false|false” custom_margin_last_edited=”on|tablet” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n
Identify values and emotions so your brand captures the heart of your target audience.<\/p>\n
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Everybody knows it: only in the rarest of cases people decide strictly rationally. There are always feelings involved. Especially when it comes to brands. If a brand stands for the right values and emotions, that justifies almost any extra price. Those who appeal to the right values and emotions reach their target group more effectively. But: what are the right values and emotions? The usual suspects such as “likeable”, “competent” or “trustworthy” do not help. If you want success, you need more precise knowledge.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” max_width=”800px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” header_2_text_align=”center” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
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Emotional Territories is an algorithm developed by Supersieben.
It measures values and emotions so precisely that even the subtlest differences – for example between brands within a niche – can be clearly identified.<\/p>\n
Those who have a better understanding of their target group’s feelings can differentiate themselves better from the competition, position their own brand more relevantly and develop more effective measures.<\/p>\n
Why did we develop our own tool?
Because none of the solutions available on the market were able to measure the subtle emotional differences that distinguish one beer brand from another, for example.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”first” _builder_version=”4.20.4″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/supersieben.com\/wp-content\/uploads\/2023\/06\/s7_tools_emotional-territories_bilder-2.jpg” background_position=”bottom_center” background_vertical_offset=”40%” background_enable_video_mp4=”off” min_height=”700px” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Referenzen” module_id=”references” _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”100px||100px||true|false” custom_padding_tablet=”50px||50px||true|false” custom_padding_phone=”10px||10px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”19px” background_layout=”dark” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||10px||false|false” custom_margin_last_edited=”on|tablet” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n
This is how it works<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”headline” _builder_version=”4.20.4″ _module_preset=”default” text_line_height=”3.5em” z_index=”10″ overflow-x=”visible” overflow-y=”visible” scroll_vertical_motion=”0|20|20|100|0.5|0|0″ scroll_horizontal_motion=”0|20|20|100|-0.5|0|0″ scroll_fade=”0|20|20|100|0|100|100″ global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_accordion db_closeable=”on” db_initial_state=”all_closed” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#FFFFFF” toggle_icon=”L||divi||400″ icon_color=”#000000″ use_icon_font_size=”on” icon_font_size=”20px” disabled_on=”off|off|off” admin_label=”Akk Branchen” module_class=”close-icon” _builder_version=”4.20.4″ _module_preset=”default” toggle_font=”||||||||” toggle_font_size=”20px” closed_toggle_font=”||||||||” closed_toggle_font_size=”20px” background_enable_color=”off” width=”600px” width_tablet=”auto” width_phone=”auto” width_last_edited=”on|phone” custom_margin=”||||false|false” custom_margin_tablet=”||-30px||false|false” custom_margin_phone=”||-30px||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||||false|false” custom_css_toggle=”margin-bottom:0px!important;” custom_css_toggle_title=”font-family: lato sans, sans-serif !important;||transition: all .3s ease-in-out;||line-height:1.5;” global_colors_info=”{}” custom_css_toggle_title__hover_enabled=”on|hover” custom_css_toggle_title__hover=”margin-left: 10px;||transition: all .3s ease-in-out;” closed_toggle_text_color__hover_enabled=”off|hover” closed_toggle_text_color__hover=”#5D118F” open_toggle_text_color__hover_enabled=”off|desktop”][et_pb_accordion_item title=”1.000 test subjects” open=”on” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”|0px||0px|false|true” border_width_all=”0px” border_width_top=”1px” border_color_top=”#000000″ border_width_bottom=”1px” border_color_bottom=”#000000″ icon_color__hover=”#5D118F” icon_color__hover_enabled=”on|hover” global_colors_info=”{}” toggle_text_color=”#5D118F” closed_toggle_text_color__hover_enabled=”off|hover” closed_toggle_text_color__hover=”#5D118F” open_icon_color__hover=”#5D118F” open_icon_color__hover_enabled=”on|hover”]<\/p>\n
In order to obtain reliable results, we normally work with 1,000 test subjects who are recruited in online panels according to the respective project requirements.<\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”52 values and emotions” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”|0px||0px|false|true” border_width_all=”0px” border_color_top=”#000000″ border_width_bottom=”1px” border_color_bottom=”#000000″ icon_color__hover=”#5D118F” icon_color__hover_enabled=”on|hover” global_colors_info=”{}” toggle_text_color=”#5D118F” closed_toggle_text_color__hover_enabled=”off|desktop” closed_toggle_text_color__hover=”#5D118F” open_icon_color__hover=”#5D118F” open_icon_color__hover_enabled=”on|hover” open=”off”]<\/p>\n
We work with a fixed, scientifically validated set of 52 values and emotions (type 2 emotions).
The 52 terms are questioned in a binary way: Do you feel […] when you think of […]? Yes\/no.<\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”52.000 data points” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”|0px||0px|false|true” border_width_all=”0px” border_color_top=”#000000″ border_width_bottom=”1px” border_color_bottom=”#000000″ icon_color__hover=”#5D118F” icon_color__hover_enabled=”on|hover” global_colors_info=”{}” toggle_text_color=”#5D118F” closed_toggle_text_color__hover_enabled=”off|desktop” closed_toggle_text_color__hover=”#5D118F” open_icon_color__hover=”#5D118F” open_icon_color__hover_enabled=”on|hover” open=”off”]The amount of data generated is so large it can be examined using Big Data methods.[\/et_pb_accordion_item][et_pb_accordion_item title=”The algorithm finds structures” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”|0px||0px|false|true” border_width_all=”0px” border_color_top=”#000000″ border_width_bottom=”1px” border_color_bottom=”#000000″ icon_color__hover=”#5D118F” icon_color__hover_enabled=”on|hover” global_colors_info=”{}” toggle_text_color=”#5D118F” closed_toggle_text_color__hover_enabled=”off|desktop” closed_toggle_text_color__hover=”#5D118F” open_icon_color__hover=”#5D118F” open_icon_color__hover_enabled=”on|hover” open=”off”]The algorithm we developed identifies values and emotions that are closely related to each other and form so-called value fields.[\/et_pb_accordion_item][et_pb_accordion_item title=”Emotional map” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”|0px||0px|false|true” border_width_all=”0px” border_color_top=”#000000″ border_width_bottom=”1px” border_color_bottom=”#000000″ icon_color__hover=”#5D118F” icon_color__hover_enabled=”on|hover” global_colors_info=”{}” toggle_text_color=”#5D118F” closed_toggle_text_color__hover_enabled=”off|desktop” closed_toggle_text_color__hover=”#5D118F” open_icon_color__hover=”#5D118F” open_icon_color__hover_enabled=”on|hover” open=”off”]Multiple value fields combine to form an emotional map. It shows the exact characteristics of all values and emotions relevant for your brand\/market.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial portrait_url=”https:\/\/supersieben.com\/wp-content\/uploads\/2022\/07\/Supersieben-Thomas-Walter.jpg” quote_icon=”off” quote_icon_color=”#5D118F” font_icon=”||fa||400″ _builder_version=”4.22.1″ _module_preset=”default” body_link_text_color=”#5D118F” animation_style=”fade” animation_delay=”500ms” box_shadow_style=”preset3″ global_colors_info=”{}” body_link_text_color__hover_enabled=”on|hover” body_link_text_color__hover=”#000000″ disabled_on=”on|on|on” disabled=”on”]<\/p>\n
Talk to the expert:<\/strong><\/p>\n Thomas Walter<\/strong><\/p>\n tw@supersieben.de<\/a> LinkedIn<\/a> [\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”default” background_image=”https:\/\/supersieben.com\/wp-content\/uploads\/2023\/06\/s7_tools_emotional-territories_bilder-1.jpg” background_position=”bottom_center” min_height=”300px” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” header_2_text_align=”center” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]\n\n
+49 211 936706-77<\/a><\/p>\n
Xing<\/a><\/p>\n<\/blockquote>\nThe result:
A map for emotions<\/h2>\n