[et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” positioning=”absolute” position_origin_a=”top_center” custom_padding=”10px||10px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”10px||10px||true|false” custom_css_main_element=”align-items:center;” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/supersieben.com\/wp-content\/uploads\/\/s7_Logo2022.svg” title_text=”s7_Logo2022″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6W119@” admin_label=”Bild” _builder_version=”4.17.4″ _dynamic_attributes=”url” _module_preset=”default” max_width=”70px” custom_margin=”15px||||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” scroll_blur=”0|7|60|100|7px|20px|10px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_menu _builder_version=”4.17.4″ _module_preset=”default” menu_text_color=”#000000″ menu_font_size=”20px” background_color=”RGBA(255,255,255,0)” text_orientation=”right” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|tablet” _builder_version=”4.17.4″ _module_preset=”default” min_height=”90vh” height=”90vh” custom_margin=”||||false|false” custom_margin_tablet=”||50px||false|false” custom_margin_last_edited=”off|tablet” custom_padding_tablet=”||||false|false” custom_padding_phone=”70px||0px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.17.4″ _module_preset=”default” positioning=”absolute” position_origin_a=”center_center” custom_margin=”||||false|false” custom_padding=”||||false|false” custom_padding_tablet=”100px||50px||false|false” custom_padding_phone=”50px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_line_height=”3.5em” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n
Case | E-Mobility<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_line_height=”3.5em” animation_style=”slide” animation_direction=”left” animation_delay=”500ms” animation_intensity_slide=”5%” header_font_size_tablet=”70px” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” max_width=”70%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|tablet” animation_style=”slide” animation_direction=”bottom” animation_delay=”1000ms” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n
With Consumer Connection to powerful positioning<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#case” button_text=”Read case” button_alignment=”left” disabled_on=”off|off|off” _builder_version=”4.17.4″ _module_preset=”default” custom_button=”on” button_text_size=”20px” button_text_color=”#FFFFFF” button_bg_color=”#5D118F” button_letter_spacing=”0px” button_icon=”"||divi||400″ transform_translate_linked__hover=”off” background_layout=”dark” custom_margin=”60px||||false|false” custom_padding=”15px||15px|20px|true|false” animation_style=”slide” animation_direction=”bottom” animation_delay=”1500ms” animation_intensity_slide=”5%” global_colors_info=”{}” transform_styles__hover_enabled=”off|desktop” transform_scale__hover_enabled=”off|desktop” transform_translate__hover_enabled=”off|desktop” transform_rotate__hover_enabled=”off|desktop” transform_skew__hover_enabled=”off|desktop” transform_origin__hover_enabled=”off|desktop” transform_translate__hover=”0px|-5px”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” background_image=”https:\/\/supersieben.com\/wp-content\/uploads\/2022\/07\/supersieben_bild_weenergize_marke_positionierung_1.jpg” background_position=”top_center” background_vertical_offset=”48%” min_height=”300px” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|tablet” module_id=”case” _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”||||false|false” custom_margin_tablet=”||50px||false|false” custom_margin_last_edited=”off|tablet” custom_padding_tablet=”||||false|false” custom_padding_phone=”70px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#000000″ text_orientation=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” text_orientation_tablet=”center” text_orientation_phone=”left” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Initial situation: Target:<\/strong> [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” background_image=”https:\/\/supersieben.com\/wp-content\/uploads\/2022\/07\/supersieben_bild_weenergize_marke_positionierung_2.jpg” background_position=”top_center” background_vertical_offset=”70%” min_height=”300px” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|tablet” module_id=”case” _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”||||false|false” custom_margin_tablet=”||50px||false|false” custom_margin_last_edited=”off|tablet” custom_padding_tablet=”||||false|false” custom_padding_phone=”70px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#000000″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n <\/p>\n “It’s not what you do – it’s what you stand for!” also applies in a B-to-B market. To determine what a startup must stand for in such a market, we chose a form of our “Consumer Connection” working method adapted to the specific circumstances. It is based on the psychological concept of “subjective theory”<\/a> and shows which mindset connects brand and customer.<\/p>\n For this purpose, in-depth psychological interviews were conducted with both the founding team and potential customers from different target group segments. The statements were decomposed into their basic semantic units and these were analyzed using structure-liege methods <\/span>analyzed. This gives access to meta-levels behind the actual statements that are not explicitly formulated. <\/span><\/p>\n The result:<\/strong> This was the basis for the brand idea “The future is here for everyone” and the entire brand identity, which is extremely focused on accessibility and user needs.<\/p>\n Conclusion:<\/strong> [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial portrait_url=”https:\/\/supersieben.com\/wp-content\/uploads\/2022\/07\/Supersieben-Thomas-Walter.jpg” quote_icon=”off” quote_icon_color=”#5D118F” font_icon=”||fa||400″ _builder_version=”4.17.4″ _module_preset=”default” body_link_text_color=”#5D118F” animation_style=”fade” animation_delay=”500ms” box_shadow_style=”preset3″ global_colors_info=”{}” body_link_text_color__hover_enabled=”on|hover” body_link_text_color__hover=”#000000″]<\/p>\n Talk to the doer:<\/strong><\/p>\n Thomas Walter<\/strong> tw@supersieben.de<\/a> LinkedIn<\/a> [\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” background_image=”https:\/\/supersieben.com\/wp-content\/uploads\/2022\/07\/supersieben_bild_weenergize_marke_positionierung_3-scaled.jpg” background_position=”top_left” background_vertical_offset=”66%” min_height=”300px” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#000000″ animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_blog fullwidth=”off” include_categories=”19,20,21″ show_more=”on” show_author=”off” show_date=”off” _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ border_width_all=”0px” box_shadow_style=”preset3″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" What positioning would make e-mobility a business model for everyone? Consumer connection yielded an amazing solution.<\/p>\n","protected":false},"author":3,"featured_media":2202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[45,46],"tags":[],"class_list":["post-2342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mobility-en","category-weenergize-en"],"yoast_head":"\n
<\/strong>Already today, every 3rd newly registered car has a hybrid drive. Every 7th car drives purely electrically. As a result, the need for charging infrastructure increases. The market is dominated by a few large hardware providers. weEnergize<\/a> is a startup that specializes in distributing premium DC fast charging stations from Ionium in Germany. In doing so, weEnergize pursues a full-service approach from planning and installation to service and maintenance.<\/p>\n
Development of a sustainable positioning and the brand identity derived from it – from the name to the website.<\/p>\nWork like an engineer<\/h2>\n
The unifying attitude is less than assumed about responsibility and sustainability. Much more important to the target groups is the topic of “participation”: the opportunity to be part of a 100% secure future development today and to profit from it.<\/p>\n
If you know the theoretical basis on which people make decisions, even in the B-to-B sector, and if you have the means to identify these attitudes, which are usually not obvious, relevant positioning can also be developed and implemented in a very short time.<\/p>\n\n
CEO\/Managing Director<\/p>\n
+49 211 936706-77<\/a><\/p>\n
Xing<\/a><\/p>\n<\/blockquote>\nRelated Topics<\/h2>\n