{"id":2350,"date":"2022-07-21T10:51:49","date_gmt":"2022-07-21T08:51:49","guid":{"rendered":"https:\/\/supersieben.com\/unkategorisiert\/calculate-target-groups\/"},"modified":"2023-04-05T08:42:12","modified_gmt":"2023-04-05T06:42:12","slug":"calculate-target-groups","status":"publish","type":"post","link":"https:\/\/supersieben.com\/en\/branchen-en\/banks\/calculate-target-groups\/","title":{"rendered":"Calculate target groups"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|tablet&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;90vh&#8221; height=&#8221;90vh&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||50px||false|false&#8221; custom_margin_last_edited=&#8221;off|tablet&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;70px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;center_center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;100px||50px||false|false&#8221; custom_padding_phone=&#8221;50px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;default&#8221; text_line_height=&#8221;3.5em&#8221; custom_margin=&#8221;||30px||false|false&#8221; custom_margin_tablet=&#8221;||30px||false|false&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; admin_label=&#8221;Eyebrow&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiQ2FzZSB8ICIsImFmdGVyIjoiIiwibGlua190b190ZXJtX3BhZ2UiOiJvZmYiLCJzZXBhcmF0b3IiOiIsICIsImNhdGVnb3J5X3R5cGUiOiJjYXRlZ29yeSJ9fQ==@[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;3.5em&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;500ms&#8221; animation_intensity_slide=&#8221;5%&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;70px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; admin_label=&#8221;Headline&#8221;]<\/p>\n<h1>IBB AG:<br \/>How to calculate target groups<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|||||||#5D118F|double&#8221; max_width=&#8221;70%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;1000ms&#8221; animation_intensity_slide=&#8221;5%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><em>New:<\/em> Der Business Scenario Calculator<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#case&#8221; button_text=&#8221;Read case&#8221; button_alignment=&#8221;left&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;20px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#5D118F&#8221; button_letter_spacing=&#8221;0px&#8221; button_icon=&#8221;&#x22;||divi||400&#8243; transform_translate_linked__hover=&#8221;off&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;60px||||false|false&#8221; custom_padding=&#8221;15px||15px|20px|true|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;1500ms&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;off|desktop&#8221; transform_scale__hover_enabled=&#8221;off|desktop&#8221; transform_translate__hover_enabled=&#8221;off|desktop&#8221; transform_rotate__hover_enabled=&#8221;off|desktop&#8221; transform_skew__hover_enabled=&#8221;off|desktop&#8221; transform_origin__hover_enabled=&#8221;off|desktop&#8221; transform_translate__hover=&#8221;0px|-5px&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/supersieben.com\/wp-content\/uploads\/2022\/07\/supersieben_bild_ibb_marke_positionierung.jpg&#8221; background_position=&#8221;top_center&#8221; background_vertical_offset=&#8221;80%&#8221; min_height=&#8221;300px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|tablet&#8221; module_id=&#8221;case&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||50px||false|false&#8221; custom_margin_last_edited=&#8221;off|tablet&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;70px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_orientation=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;left&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Initial situation:<\/strong><br \/><span style=\"font-size: 20px;\"><a href=\"https:\/\/ibb-ag.com\">Internationales Bankhaus Bodensee AG<\/a> is a private bank belonging to the W\u00fcrth Group. In the Private Banking business area, there is <a href=\"https:\/\/ibb-ag.com\/jiminy\/\">IBB jiminy<\/a> an innovative digital asset management product aimed at addressing new potential customer groups. Since the product is extremely flexible, theoretically all types of applications are conceivable &#8211; from entry-level products for first-time investors to add-on products for very wealthy investors. But which application makes the most sense economically?<\/span><\/p>\n<p><strong>Target:<\/strong><br \/>Identify target audience segments and associated KPIs that promise a profitable, scalable business model.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/supersieben.com\/wp-content\/uploads\/2022\/07\/IBB_Bearbeitete_Bilder_Start_1x.jpg&#8221; background_position=&#8221;top_center&#8221; background_vertical_offset=&#8221;72%&#8221; min_height=&#8221;300px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|tablet&#8221; module_id=&#8221;case&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||50px||false|false&#8221; custom_margin_last_edited=&#8221;off|tablet&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;70px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Work like an engineer<\/h2>\n<p>&nbsp;<\/p>\n<p>Numbers don&#8217;t lie. From parameters such as customer acquisition costs, depot size, investment duration, media prices, etc., models can be created with our Business Scenario Calculator tool that show what business volume must and can be achieved to break even. At the same time, entire target group segments can be excluded because they lie outside a feasible corridor.<\/p>\n<p><strong>The result:<\/strong><br \/>Identification of various target group segments including the respective KPI for customer acquisition costs, investment duration, securities account size, etc. <span> <\/span>as a basis for the marketing strategy<\/p>\n<p><strong>Conclusion:<\/strong><br \/>If target group(s) and business model influence each other, a dynamic model can be used to calculate the optimal constellation. This provides key figures to control the subsequent marketing steps.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_testimonial portrait_url=&#8221;https:\/\/supersieben.com\/wp-content\/uploads\/2022\/07\/Supersieben-Thomas-Walter.jpg&#8221; quote_icon=&#8221;off&#8221; quote_icon_color=&#8221;#5D118F&#8221; font_icon=&#8221;&#xf4ad;||fa||400&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; body_link_text_color=&#8221;#5D118F&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;500ms&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; body_link_text_color__hover_enabled=&#8221;on|hover&#8221; body_link_text_color__hover=&#8221;#000000&#8243;]<strong>Talk to the doer:<\/strong><\/p>\n<blockquote><p><strong>Thomas Walter<\/strong><br \/>\nCEO\/Managing Director<\/p>\n<p><a href=\"mailto:tw@supersieben.de\">tw@supersieben.de<\/a><br \/>\n<a href=\"tel:004921193670677\">+49 211 936706-77<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/thomas-walter-28821820\/\">LinkedIn<\/a><br \/>\n<a href=\"https:\/\/www.xing.com\/profile\/Thomas_Walter9\/cv\">Xing<\/a><\/p><\/blockquote>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/supersieben.com\/wp-content\/uploads\/2022\/07\/ibb-private-banking-header.jpg&#8221; background_position=&#8221;top_center&#8221; background_vertical_offset=&#8221;10%&#8221; min_height=&#8221;300px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Related Topics<\/h2>\n<p>[\/et_pb_text][et_pb_blog fullwidth=&#8221;off&#8221; include_categories=&#8221;23,21,22&#8243; show_more=&#8221;on&#8221; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; border_width_all=&#8221;0px&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The private bank from the W\u00fcrth Group is breaking new ground: The Business Scenario Calculator was used to determine possible business cases for a new asset management product.<\/p>\n","protected":false},"author":3,"featured_media":2205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[47,48],"tags":[],"class_list":["post-2350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banks","category-ibb-ag-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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