[et_pb_section fb_built=”1″ custom_padding_last_edited=”off|tablet” admin_label=”Header Unterseite” _builder_version=”4.17.4″ _module_preset=”default” min_height=”90vh” height=”90vh” custom_margin=”||||false|false” custom_margin_tablet=”||50px||false|false” custom_margin_last_edited=”off|tablet” custom_padding_tablet=”||||false|false” custom_padding_phone=”70px||0px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.17.4″ _module_preset=”default” positioning=”absolute” position_origin_a=”center_center” custom_margin=”||||false|false” custom_padding=”||||false|false” custom_padding_tablet=”100px||50px||false|false” custom_padding_phone=”50px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Eyebrow” _builder_version=”4.17.4″ _module_preset=”default” text_line_height=”3.5em” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n
methods & tools<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_line_height=”3.5em” animation_style=”slide” animation_direction=”left” animation_delay=”500ms” animation_intensity_slide=”5%” text_font_size_tablet=”” text_font_size_phone=”36px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”70px” global_colors_info=”{}”]<\/p>\n
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This is what happens when brand experts think about employer branding:
The employer branding process that makes your employer brand strong from the inside out.
And not only from the outside.<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#case” button_text=”Read more” button_alignment=”left” disabled_on=”off|off|off” _builder_version=”4.19.5″ _module_preset=”default” custom_button=”on” button_text_size=”20px” button_text_color=”#FFFFFF” button_bg_color=”#5D118F” button_letter_spacing=”0px” button_icon=”"||divi||400″ transform_translate_linked__hover=”off” background_layout=”dark” custom_margin=”60px||||false|false” custom_padding=”15px||15px|20px|true|false” animation_style=”slide” animation_direction=”bottom” animation_delay=”1500ms” animation_intensity_slide=”5%” global_colors_info=”{}” transform_styles__hover_enabled=”off|desktop” transform_scale__hover_enabled=”off|desktop” transform_translate__hover_enabled=”off|desktop” transform_rotate__hover_enabled=”off|desktop” transform_skew__hover_enabled=”off|desktop” transform_origin__hover_enabled=”off|desktop” transform_translate__hover=”0px|-5px”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Bild 1″ _builder_version=”4.18.0″ _module_preset=”default” background_image=”https:\/\/supersieben.com\/wp-content\/uploads\/2022\/09\/supersieben_bild_methoden_tools_EmployerBrandFramework_8.jpg” background_position=”top_center” min_height=”300px” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|tablet” admin_label=”Introtext” module_id=”case” _builder_version=”4.18.0″ _module_preset=”default” custom_margin=”||||false|false” custom_margin_tablet=”||50px||false|false” custom_margin_last_edited=”off|tablet” custom_padding_tablet=”||||false|false” custom_padding_phone=”70px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_text_color=”#000000″ text_orientation=”center” custom_padding=”||0px|||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” text_orientation_tablet=”center” text_orientation_phone=”left” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
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Employer branding has become a buzzword.
The fancy name for prettier job ads and nice career pages.
(“That’s pretty great employer branding.”)<\/p>\n
Too bad actually. Because in times of workerlessness, a strong employer brand is essential.<\/p>\n
As leading experts in brand positioning, we know that brands that work need a strong core.<\/p>\n
That’s why employer branding starts with the systematic development of your employer brand framework.<\/p>\n
First the brand. Then the marketing.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Bild 2″ _builder_version=”4.18.0″ _module_preset=”default” background_image=”https:\/\/supersieben.com\/wp-content\/uploads\/2022\/09\/supersieben_bild_methoden_tools_EmployerBrandFramework_9.jpg” background_position=”bottom_center” background_vertical_offset=”22%” min_height=”300px” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|tablet” admin_label=”Employer Brand Framework” module_id=”case” _builder_version=”4.18.0″ _module_preset=”default” custom_margin=”||||false|false” custom_margin_tablet=”||50px||false|false” custom_margin_last_edited=”off|tablet” custom_padding_tablet=”||||false|false” custom_padding_phone=”70px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_text_color=”#000000″ custom_margin=”-30px||||false|false” custom_margin_tablet=”-30px||||false|false” custom_margin_phone=”auto||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|true” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_text_color=”#000000″ custom_margin=”-30px||||false|false” custom_margin_tablet=”-30px||||false|false” custom_margin_phone=”auto||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|true” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n
8 hours a day. Every day. Year after year. There are few brands with which people have such an intense relationship as with employer brands.<\/p>\n
Reason enough to think better, more intensively and more precisely about what a brand that demands so much must stand for. That’s where the best tools are just good enough.<\/p>\n
Employer brand framework is the logical evolution of our classic brand framework, which has been successfully used for positioning many branded products.<\/p>\n
In the employer brand framework, we define the essential components of your employer brand.<\/p>\n
[\/et_pb_text][et_pb_accordion db_closeable=”on” db_initial_state=”all_closed” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#FFFFFF” toggle_icon=”L||divi||400″ icon_color=”#000000″ use_icon_font_size=”on” icon_font_size=”20px” admin_label=”Akkordeon BM ” module_class=”close-icon” _builder_version=”4.18.0″ _module_preset=”default” toggle_font=”||||||||” toggle_font_size=”20px” closed_toggle_font=”||||||||” closed_toggle_font_size=”20px” background_enable_color=”off” custom_css_toggle_title=”font-family: lato sans, sans-serif !important;||transition: all .3s ease-in-out;||line-height:1.5;” global_colors_info=”{}” custom_css_toggle_title__hover_enabled=”on|desktop” custom_css_toggle_title__hover=”margin-left: 10px;||transition: all .3s ease-in-out;” closed_toggle_text_color__hover_enabled=”off|hover” closed_toggle_text_color__hover=”#5D118F” open_toggle_text_color__hover_enabled=”off|desktop”][et_pb_accordion_item title=”Who is the brand aimed at?” open=”on” _builder_version=”4.18.0″ _module_preset=”default” custom_margin=”-30px||||false|false” custom_margin_tablet=”-30px||||false|false” custom_margin_phone=”auto||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|true” custom_css_main_element=”margin-top:20px !important;” border_width_all=”0px” border_width_top=”1px” border_color_top=”#000000″ border_width_bottom=”1px” border_color_bottom=”#000000″ icon_color__hover=”#5D118F” icon_color__hover_enabled=”on|hover” global_colors_info=”{}” toggle_text_color=”#5D118F” closed_toggle_text_color__hover_enabled=”off|hover” closed_toggle_text_color__hover=”#5D118F” open_icon_color__hover=”#5D118F” open_icon_color__hover_enabled=”on|hover”]<\/p>\n
Here we determine the general “Group of Interest” and the specific sub-target groups. These are defined – just as with classic branded products – by behavioral characteristics, demographics and psychological commonalities.<\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”What does the brand promise? And how can she hold it?” _builder_version=”4.18.0″ _module_preset=”default” custom_margin=”-30px||||false|false” custom_margin_tablet=”-30px||||false|false” custom_margin_phone=”auto||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|true” border_width_all=”0px” border_color_top=”#000000″ border_width_bottom=”1px” border_color_bottom=”#000000″ icon_color__hover=”#5D118F” icon_color__hover_enabled=”on|hover” global_colors_info=”{}” toggle_text_color=”#5D118F” closed_toggle_text_color__hover_enabled=”off|desktop” closed_toggle_text_color__hover=”#5D118F” open_icon_color__hover=”#5D118F” open_icon_color__hover_enabled=”on|hover” open=”off”]<\/p>\n
Employers must promise more than money and security. But what exactly meets the material and psychological needs of the target groups? And how can an employer prove that its promise is actually kept?<\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”How does the brand appear?” _builder_version=”4.18.0″ _module_preset=”default” custom_margin=”-30px||||false|false” custom_margin_tablet=”-30px||||false|false” custom_margin_phone=”auto||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”|0px||0px|false|true” border_width_all=”0px” border_color_top=”#000000″ border_width_bottom=”1px” border_color_bottom=”#000000″ icon_color__hover=”#5D118F” icon_color__hover_enabled=”on|hover” global_colors_info=”{}” toggle_text_color=”#5D118F” closed_toggle_text_color__hover_enabled=”off|desktop” closed_toggle_text_color__hover=”#5D118F” open_icon_color__hover=”#5D118F” open_icon_color__hover_enabled=”on|hover” open=”off”]<\/p>\n
Values and personality shape the appearance of a brand both internally and externally. Which of these are important for the company and the (potential) employees can be measured, by the way. We use our Emotional Territories<\/a> tool for this.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”What does the brand stand for” _builder_version=”4.18.0″ _module_preset=”default” custom_margin=”-30px||||false|false” custom_margin_tablet=”-30px||||false|false” custom_margin_phone=”auto||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|true” border_width_all=”0px” border_color_top=”#000000″ border_width_bottom=”1px” border_color_bottom=”#000000″ icon_color__hover=”#5D118F” icon_color__hover_enabled=”on|hover” global_colors_info=”{}” toggle_text_color=”#5D118F” closed_toggle_text_color__hover_enabled=”off|desktop” closed_toggle_text_color__hover=”#5D118F” open_icon_color__hover=”#5D118F” open_icon_color__hover_enabled=”on|hover” open=”off”]<\/p>\n Behind every strong brand is a mindset that connects brand and people. A kind of common creed.<\/span><\/p>\n Only when you know exactly (not assume, believe, hope) what your current and potential employees believe in can your company become an employer brand.<\/span><\/p>\n We work with scientifically validated methods to determine this mindset.<\/span><\/p>\n [\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial portrait_url=”https:\/\/supersieben.com\/wp-content\/uploads\/2022\/09\/Svenja-Gurski.jpg” quote_icon=”off” quote_icon_color=”#5D118F” font_icon=”||fa||400″ _builder_version=”4.18.0″ _module_preset=”default” body_link_text_color=”#5D118F” animation_style=”fade” animation_delay=”500ms” box_shadow_style=”preset3″ global_colors_info=”{}” body_link_text_color__hover_enabled=”on|hover” body_link_text_color__hover=”#000000″]<\/p>\n Talk to the doer:<\/strong><\/p>\n Svenja Gurski<\/strong>\n
Employer Brand Manager<\/p>\n