by Robin Dörr | Feb 15, 2023 | Blog
Added value of the brand When people are willing to pay 1,800 times the actual price for the same service, we talk about “brand added value.” But: Where does this added value come from? Read more Simply sticking a higher price tag on it is not enough in...
by Robin Dörr | Feb 15, 2023 | Blog
Streetwear is easy – you just have to be cool. Streetwear is easy – you just have to be cool. But which cool is the right one? Spoiler: there are 6 types. Read more Especially with streetwear, the difference between cool and cringe is often minimal. This...
