by Thomas Walter | Feb 16, 2023 | Blog
Blog Hotelling’s law Science will win! Cars are looking more and more alike. Why is that? There is a scientific explanation. Read more ⚡️ The (too) simple answer would be to accuse those responsible of too little creativity or a lack of courage. But as is the...
by Robin Dörr | Feb 15, 2023 | Blog
Added value of the brand When people are willing to pay 1,800 times the actual price for the same service, we talk about “brand added value.” But: Where does this added value come from? Read more Simply sticking a higher price tag on it is not enough in...
by Robin Dörr | Feb 15, 2023 | Blog
Streetwear is easy – you just have to be cool. Streetwear is easy – you just have to be cool. But which cool is the right one? Spoiler: there are 6 types. Read more Especially with streetwear, the difference between cool and cringe is often minimal. This...
by Thomas Walter | Dec 19, 2022 | Blog
Christmas is a feeling. But which one? Emotional Territories can also measure Christmas. The results of our Christmas survey are now available. Read more Do you know the feel-good thrill? Probably no other event is as emotionally charged as Christmas. We wanted to...
