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© 2024 Supersieben GmbH & Co. KG

Supersieben, Business Consulting

Think like an entrepreneur.
Work like an engineer.

Supersieben is a business consultancy. We develop business models, branding and marketing strategies to drive your business forward. To achieve this, we work with scientifically based tools and methods. And we have the know-how and the experience for the implementation.

Because success is a science.

"

First Principles

„Without data you are just another person with an opinion“

Successful action is knowledge-based. Where exactly do I stand? Where exactly do I want to go? What do I know about the path? What do I need to learn? To answer these questions, one needs secure, fact-based knowledge. We generate this by, for example, measuring feelings (instead of just talking about them) or by not describing target groups on the basis of imagined personas, but rather by identifying statistically provable target group clusters.

Strategic Services

Business models
Brand strategy
Marketing strategy
Business model check: Which figures determine the business?

One can find arguments against everything. Just not against mathematics. Together with you, we find out which numbers are important for your business, how they are interrelated and which options result from these interrelationships.

Business model optimization: finding the right levers

What needs to happen to make your business model more profitable? How likely is that? Where can you pull the lever – and what is better left alone. We love numbers and love working with them.

Brand Framework: Define positioning

Brand Framework is our tool to fix all essential aspects of a brand: With whom can and should the brand interact? How should the brand act and communicate? What makes for the right appearance?
The information needed for this comes from primary research using tools such as the Target Group Machine, Consumer Connections or Emotional Territories.

Consumer Connection: Determining mindsets

At the core of any good brand positioning is a mindset that connects brand and customer. A shared belief in what is important in each area of life. At Red Bull it’s the thrill, at BMW it’s the love of dynamics.

Such mind-sets make it easier for the customer to identify and thus make a decision. In psychology, one speaks of the “subjective theory”. Consumer Connection uses the methods from this research area to track down the mindset that connects your brand to your consumers, making your positioning special.

Emotional Territories: Measuring Values and Emotions

Very few decisions are made purely rationally. Brands live on emotions. Therefore, it is extremely important to know exactly which values and emotions are relevant for the brand. Sympathy, trustworthiness and competence are not enough. Guessing and gut feeling don’t really help. Emotional Territories is a quantitative tool that can recognize and distinguish over 10³² emotions. Your brand feeling is guaranteed to be there, too.

Read more →

Target group machine: Redefining target groups

Old vs. young. Rich vs. poor. Conservative vs. liberal. Heavy users vs. non-users. Most people know that the old boxes are no longer enough to define a target group. But what if ALL the prefabricated boxes do not correspond to reality, because you need a completely separate classification for each brand? The target group engine goes to work completely unbiased and calculates exactly the boxes that really define your target groups from an almost arbitrary number of possible characteristics.

Read more →

Channel planning: KPI-oriented marketing
The simple questions are usually the hardest: What’s the point? What must it bring? What can it bring? We calculate the conditions of success for different marketing channels. Your advantage: You only put your money into marketing channels that actually support your business goal.
Supercharged: finding the best way to the customer

An idea is a great thing. Many approaches to solving a marketing problem are better. Supercharged uses the principle of the “Morphological Box” to systematically and quickly develop a very large number of marketing and sales solutions.

Read more →

Target group machine: Redefining target groups
The simple questions are usually the hardest: What’s the point? What must it bring? What can it bring? We calculate the conditions of success for different marketing channels. Your advantage: You only put your money into marketing channels that actually support your business goal.
Channel planning: KPI-oriented marketing
The simple questions are usually the hardest: What’s the point? What must it bring? What can it bring? We calculate the conditions of success for different marketing channels. Your advantage: You only put your money into marketing channels that actually support your business goal.
Supercharged: finding the best way to the customer
An idea is a great thing. Many approaches to solving a marketing problem are better. Supercharged uses the principle of the “Morphological Box” to systematically and quickly develop a very large number of marketing and sales solutions.

Operative Services

Brand Design
Development
Campaigns
Brand presence

“Form follows function” also applies to brand design. That’s why we don’t pursue design as a form of handicraft, but as a continuation of strategy work with creative means. How should the lessons learned from Emotional Territories be implemented in design? How do you make the values and emotions you have developed visible? What does the mindset mean for the performance?

From the Look & Feel to the Design Manual
Our customers work with many service providers and internal services. Each individual must be able to correctly apply the essential formal elements of positioning. To this end, we create documents and conduct training – from look & feel to corporate language to design manuals.
From prototype to concrete advertising material

The previously developed brand must come to the people. Through the website, via posters, TV commercials, social media, etc. But how exactly should this look? We develop implementations that fit 100% with the strategic fundamentals. Be it as a prototype to have a template for existing service providers or as a very concrete advertising medium with which you can immediately experience your brand in action.

eCommerce store and website development

For many, the digital interface with the consumer is an important, if not the most important, face of the brand. This is where the positioning must take place. How are brand values supposed to generate added value if they are not actively used at the point of action? By seamlessly integrating strategy development and digital execution, we ensure that your brand works online.

Chatbots: interaction, state of the art
Conduct dialogs with your target group – and be absolutely sure that the right answers are always given. We design chatbots that also implement your communication strategy in dialog.
From tracking to CRM: implementing tools

Should your website be a digital brochure on the Internet, or play a central role in your marketing? We equip your website with all the features you need to do more business.

Campaign planning
Online campaigns in the various platforms must be planned precisely. This is based on the KPIs that result from the business model and channel planning. This step in online marketing at the latest shows how important it is to link strategy and implementation as closely as possible.
Campaign Management
Success is not a foregone conclusion. Particularly with online campaigns, it is important to link strategic goals and operational implementation as closely as possible in order to make the most of the potential. This works best when the thinkers and the doers are at the same table (or even the same people). Learnings can then be drawn from the figures more quickly and adjustments can be made to the budget and implementation.
Performance optimization

Online campaigns do not work, according to the “fire and forget” principle. Keeping at it and thinking along are necessary to achieve more performance. We check existing campaigns for weaknesses – and implement new solutions that get more out of your money.

Methods & Tools

Work with system

Supercharged

Supercharged

Finding the perfect marketing and sales solutions – systematically and independently of creative flashes of inspiration.

read more

Cases

Stronger brands.
Loyal customers.
More success.

Positioning

Data Driven
fashion

Streetwear has to be cool. But what kind of cool exactly?
Emotional Territories provided the basis for a new positioning and a new appearance.

Read more

Business models

Calculate target groups

The private bank from the Würth Group is breaking new ground: The Business Scenario Calculator was used to determine possible business cases for a new asset management product.

Read more

Positioning

More IQ
per kilowatt

What positioning makes e-mobility a business model for everyone? Consumer Connection came up with a surprising solution.

Read more

References

If it works for others, it will work for you too

We do our best to contribute to the success of our customers. Maybe one day it will become yours.

Pharma

Whether OTC products from Klosterfrau or high-tech drugs from Pfizer in the rare diseases area. In the pharmaceutical industry, the ability to understand and shape the relationship between physician, patient and manufacturer is critical to success. With our tools such as Consumer Connection, Brand Framework or Emotional Territories, we deliver the contribution that makes the difference.

Municipal utilities

To turn a “commodity offering” into a desirable product, it’s not enough to paint it pretty. For brands such as AWISTA from Düsseldorf, DEW21 or stadtenergie, we developed positioning based on data and insights. The success of the implementations confirms the importance of the groundwork.

Telecommunications

E-Plus, Vodafone, NetCologne. If you connect people, you need to know what connects people to brands. That’s why we determined the mindset that brings people to the mobile internet (Vodafone), marketing concepts for products & tariffs (E-Plus) or the brand architecture for NetCologne and their different business units.

Gastronomy

No one goes to a restaurant just to get their fill. You don’t buy a pizza, a burger or a steak – you buy an experience. Tools such as Emotional Territories and Consumer Connections helped us find scientifically sound foundations for brand presences, social media activities or online marketing at Lieferando, Maredo, Mundfein or Burger King.

Beer

The German brewing industry is not having an easy time of it: over 3,000 breweries, falling prices, declining consumption. To be successful, you need more than a prosit. Our work for breweries such as Warsteiner, the private brewery Moritz Fiege or Vielanker Brauhaus is based on the findings of our Emotional Territories study on the topic of beer, Consumer Connections – and a lot of industry experience.

NGO + Public institutions

Even organizations that don’t want to make money doing what they do need professional support. Perhaps even especially so, because customers such as the NRW Cancer Society, the Hessian Ministry of Social Affairs or the Baden-Württemberg Cancer Association are extremely dependent on an intensive personal relationship with their target groups. Every prevention campaign, every fundraising campaign benefits in a very special way from solidly worked out target group psychology

FMCG

The battle at the supermarket shelf is one of the toughest there is. Here, the classic branded products stand side by side. How do you get the customer to reach for the right place? By understanding it even a little better than the competition does. By making yourself a little more attractive. Our tools also help your brand, as they have done for Weihenstephan, Müller Milch, Colgate and Elmex.

fashion

Fashion – that is pure emotion. Fashionette was the first client to combine emotions and data, launching a new phase of marketing with Emotional Territories. At TK Maxx and the streetwear brand Spitzbub, too, the focus is on precise positioning and its highly emotional implementation.

Banks

We know a thing or two about money. We know how important it is with a largely virtual product to build the best possible relationship with the customer. That’s why, in our financial services, we’re placing even more emphasis than usual on tools such as Consumer Connections and Emotional Territories, which can be used to position brands more precisely. Experience at Cortal Consors, Bankhaus Jungholz, Unicredit and, most recently, Internationales Bankhaus Bodensee shows that it’s worth it.

Technology, IT

High Tec in the B-to-B sector is always a special challenge. It involves complex technology and large investment requirements. But in the end, it is always a human being who decides. With clever target group models and a better understanding of target group psychology, we were able to get a step ahead of the competition and closer to the customer at Cisco, Dell, Vayu Sense, A1 Digital and X-NRW, among others.

Services

The more intangible a good is, the more important it is to have a clear, relevant brand idea. Otherwise, there is the threat of sinking into arbitrariness. When we have service providers like RMS, Arqis, Headsahead, MKRG or Kerkhoff Consulting, we therefore dive particularly deep into the target group and work out the connecting mindset between brand and customer. Depth psychological interviews provide the source material for our Consumer Connection process.

Beauty + Cosmetics

Beauty is not only in the eye of the beholder, but above all in the mindset of the user. Is it the search for perfection, the desire for a friendly companion in life or “Hope in a bottle”. With our tools, we were able to bring brands such as Merz Spezial-Dragees, Noreiz and Thiocyn closer to the psyche of the customers.

Pharma

Whether OTC products from Klosterfrau or high-tech drugs from Pfizer in the rare diseases area. In the pharmaceutical industry, the ability to understand and shape the relationship between physician, patient and manufacturer is critical to success. With our tools such as Consumer Connection, Brand Framework or Emotional Territories, we deliver the contribution that makes the difference.

Municipal utilities

To turn a “commodity offering” into a desirable product, it’s not enough to paint it pretty. For brands such as AWISTA from Düsseldorf, DEW21 or stadtenergie, we developed positioning based on data and insights. The success of the implementations confirms the importance of the groundwork.

Telecommunications

E-Plus, Vodafone, NetCologne. If you connect people, you need to know what connects people to brands. That’s why we determined the mindset that brings people to the mobile internet (Vodafone), marketing concepts for products & tariffs (E-Plus) or the brand architecture for NetCologne and their different business units.

Gastronomy

No one goes to a restaurant just to get their fill. You don’t buy a pizza, a burger or a steak – you buy an experience. Tools such as Emotional Territories and Consumer Connections helped us find scientifically sound foundations for brand presences, social media activities or online marketing at Lieferando, Maredo, Mundfein or Burger King.

Beer

The German brewing industry is not having an easy time of it: over 3,000 breweries, falling prices, declining consumption. To be successful, you need more than a prosit. Our work for breweries such as Warsteiner, the private brewery Moritz Fiege or Vielanker Brauhaus is based on the findings of our Emotional Territories study on the topic of beer, Consumer Connections – and a lot of industry experience.

NGO + Public institutions

Even organizations that don’t want to make money doing what they do need professional support. Perhaps even especially so, because customers such as the NRW Cancer Society, the Hessian Ministry of Social Affairs or the Baden-Württemberg Cancer Association are extremely dependent on an intensive personal relationship with their target groups. Every prevention campaign, every fundraising campaign benefits in a very special way from solidly worked out target group psychology

FMCG

The battle at the supermarket shelf is one of the toughest there is. Here, the classic branded products stand side by side. How do you get the customer to reach for the right place? By understanding it even a little better than the competition does. By making yourself a little more attractive. Our tools also help your brand, as they have done for Weihenstephan, Müller Milch, Colgate and Elmex.

fashion

Fashion – that is pure emotion. Fashionette was the first client to combine emotions and data, launching a new phase of marketing with Emotional Territories. At TK Maxx and the streetwear brand Spitzbub, too, the focus is on precise positioning and its highly emotional implementation.

Banks

We know a thing or two about money. We know how important it is with a largely virtual product to build the best possible relationship with the customer. That’s why, in our financial services, we’re placing even more emphasis than usual on tools such as Consumer Connections and Emotional Territories, which can be used to position brands more precisely. Experience at Cortal Consors, Bankhaus Jungholz, Unicredit and, most recently, Internationales Bankhaus Bodensee shows that it’s worth it.

Technology, IT

High Tec in the B-to-B sector is always a special challenge. It involves complex technology and large investment requirements. But in the end, it is always a human being who decides. With clever target group models and a better understanding of target group psychology, we were able to get a step ahead of the competition and closer to the customer at Cisco, Dell, Vayu Sense, A1 Digital and X-NRW, among others.

Services

The more intangible a good is, the more important it is to have a clear, relevant brand idea. Otherwise, there is the threat of sinking into arbitrariness. When we have service providers like RMS, Arqis, Headsahead, MKRG or Kerkhoff Consulting, we therefore dive particularly deep into the target group and work out the connecting mindset between brand and customer. Depth psychological interviews provide the source material for our Consumer Connection process.

Beauty + Cosmetics

Beauty is not only in the eye of the beholder, but above all in the mindset of the user. Is it the search for perfection, the desire for a friendly companion in life or “Hope in a bottle”. With our tools, we were able to bring brands such as Merz Spezial-Dragees, Noreiz and Thiocyn closer to the psyche of the customers.