methods & tools
This is what happens when brand experts think about employer branding:
The employer branding process that makes your employer brand strong from the inside out.
And not only from the outside.
No branding without brand
Employer branding has become a buzzword.
The fancy name for prettier job ads and nice career pages.
(“That’s pretty great employer branding.”)
Too bad actually. Because in times of workerlessness, a strong employer brand is essential.
As leading experts in brand positioning, we know that brands that work need a strong core.
That’s why employer branding starts with the systematic development of your employer brand framework.
First the brand. Then the marketing.
Those who invest their lifetime deserve something special
8 hours a day. Every day. Year after year. There are few brands with which people have such an intense relationship as with employer brands.
Reason enough to think better, more intensively and more precisely about what a brand that demands so much must stand for. That’s where the best tools are just good enough.
Employer brand framework is the logical evolution of our classic brand framework, which has been successfully used for positioning many branded products.
In the employer brand framework, we define the essential components of your employer brand.
Three implementation directions.
When implementing an employer brand, one should proceed just as systematically as when strategically planning it.
We recommend status checks, target/actual comparisons and measures in three areas in which your employer brand can be experienced.
Target group engine
That’s how it works: using algorithms to find target groups that you can really do something with.
Discover the science-based method to identify the mindset that connects your brand with customers.
Which values and emotions are right for your brand? With Emotional Territories, we can measure it.