[Employer Branding]⁷

by Thomas Walter | Sep 26, 2022 | Employer branding, Methods & Tools

methods & tools [Employer Branding]⁷ This is what happens when brand experts think about employer branding:The employer branding process that makes your employer brand strong from the inside out.And not only from the outside. Read more No branding without brand...

Target group engine

by Paula | Jul 26, 2022 | Methods & Tools, Target group engine

Methods & Tools Target group engine New target groups for a world without borders. Read more Target groups for modern world Once upon a time, the world was simple – boxes everywhere you looked: old, young, poor, rich, conservative, liberal, traditional,...

Consumer Connection

by Charlotte Broich | Jul 20, 2022 | Consumer Connection, Methods & Tools

Methods & Tools Consumer Connection A common “why”. Read more Why does your brand deserve to be on the market? In our eyes, a brand is more than just a product with a uniform appearance and a logo. A brand is a psychological phenomenon. Successful...

Supercharged

by Paula | Jul 20, 2022 | Methods & Tools, Supercharged

Methods & tools Supercharged Compressed knowledge that helps us think of really everything. Read more One solution for all Marketing and sales problems are transportation problems. Goods or information must get from A to B. Money has to get from B to A. With...

Emotional Territories

by Charlotte Broich | Jul 20, 2022 | Emotional Territories, Methods & Tools

Methods & tools Emotional Territories The only practical and scientifically based tool to determine the relevant values and emotions for a brand or category. Read more The right emotions for your brand When it comes to determining the emotional home of a brand, we...