Methods & tools
Compressed knowledge that helps us think of really everything.
One solution for all
Marketing and sales problems are transportation problems. Goods or information must get from A to B. Money has to get from B to A. With Supercharged, we systematically find the most promising target group, sales and marketing strategies. This tool incorporates the experience of over 200 cases.
Three dimensions – (almost) infinite solutions
Supercharged uses the principle of the “morphological box” to systematically develop marketing and sales solutions. For this purpose, we have developed a very fine, double-graded scale for the three dimensions “target group”, “message” and “channel”. By the way, this scale is refined by each additional solution developed with Supercharged. In this way, the tool permanently improves itself.
marketing and sales solutions that are outside the box. This is the strength of Supercharged. For our customer Sista (a Henkel product), for example, we were able to rid an entire town of mold and save tens of thousands in media money. One of many marketing solutions that have made a jolt. We are happy to talk about the others in a personal conversation.
That’s how it works: using algorithms to find target groups that you can really do something with.
Discover the science-based method to identify the mindset that connects your brand with customers.
Which values and emotions are right for your brand? With Emotional Territories, we can measure it.